The Value of SEO: What Are the Benefits for Your Business?

You might have heard about SEO but what is it? SEO stands for search engine optimisation and it's a process by which you can improve your website to get more web traffic from search engine results. As Google is now favoured for over 90 per cent of the world's searches, most SEO is based around Google's search algorithm.

There are a lot of different methods to achieve good SEO. In this guide, we're going to take a look at some of the best ways to optimise your site. 

Ready to find out more about how SEO can help your business grow? Then keep reading!

SEO Gets More Eyes on Your Site

Having a website is vital for your business. It's a great place to show off your products and services and get new customers. If no one is looking at your website, then you won't be able to grow your customer base or make money from your site.

The solution to getting more eyes on your website is good SEO. Optimising your website can increase rankings and put you on the first page of search results. This is crucial as at least 71 per cent of clicks go to pages on the first page of results.

If your website doesn't take advantage of SEO, you won't get nearly as many visitors to your website. 

SEO Allows for Easier Marketing

Inbound marketing is the future. Old outbound marketing methods such as spam emails and cold-calling often irritate potential customers and put them off doing business with you. 

Inbound marketing, where you let people find your webpage organically and then put your marketing skills to good use, is far more customer-friendly. 

It Helps You Become Well-Known

One of the cornerstones of SEO is having a well-populated blog section of your website. Creating high-quality blog articles serves two purposes: firstly, it helps to draw more customer to your blog due to an increased presence of search results. Yet it also helps you become an authority in your figure as your articles get shared further afield.

This means that your name and reputation grow in stature and you may get more customers as a result.

No Need to Spend Money on Ads

SEO takes longer to show results than adverts but the traffic tends to be more consistent and it also cuts your marketing spend. Good SEO means that there's no need to spend money on ads as your search engine rankings will increase so that you appear higher in the results without spending a penny on pay-per-click ads.

Improving SEO Improves Your Website Experience

One of the most important parts of SEO is having a fast, responsive website. Google cares a great deal about website responsiveness, with page speed an important ranking factor. Of course, this doesn't only help SEO: improving your website's responsiveness also means that visitors to your website will have a better time navigating your site.

How We Can Help

There are a lot of different benefits to SEO and one easy takeaway from all this: you need SEO in 2020. We can help you increase your rankings, boost your reputation, and improve your website.

For more information about our SEO services, take a look around our website. To learn more, schedule a free audit with us!