How To Find Keywords For A Website

Understanding the Importance of Keywords

Before delving into the intricacies of finding keywords, it's essential to understand why they are crucial for your website's success.

What Are Keywords?

Keywords are the words or phrases people type into search engines like Google when looking for information, products, or services. These words are the bridge that connects your website to potential visitors.

The Role of Keywords in SEO

Keywords are the foundation of SEO. Search engines use them to understand the content and purpose of your website. When you optimise your website for relevant keywords, it increases your chances of ranking higher in search engine results pages (SERPs), making it easier for your target audience to find you.

Targeting the Right Keywords

Not all keywords are created equal. Targeting the right keywords that align with your website's content and goals is crucial. Targeting the wrong keywords can lead to irrelevant traffic and wasted effort.

Brainstorming and Generating Keyword Ideas

Now that we've established the significance of keywords, let's explore various methods for generating keyword ideas.

Start with a Seed Keyword

A seed keyword is a broad term related to your website's niche. For example, if you have a website about fitness, your seed keyword could be "exercise." This keyword will serve as the foundation for your whole keyword research process.

Use Keyword Research Tools

There are several free keyword tools and research tools available that can help you expand your keyword list. Tools like Google Keyword Planner,  SEMrush, Ahrefs, and Moz Keyword Explorer provide valuable insights into search volume, competition, and related keywords.

Analyse Competitor Keywords

Studying your competitors can offer valuable insights. Identify your top competitors and analyse their websites using SEO tools to discover the specific keywords that they are ranking for. This can provide inspiration for your own keyword strategy.

Leverage Google Suggestions & Google Keyword Planner

To discover relevant keywords for your website, it's essential to leverage the power of tools like Google Suggestions and Google Keyword Planner. When you enter a keyword into Google's search bar, the suggestions that pop up are based on popular user queries, offering insight into what your target audience is searching for.

Additionally, Google Keyword Planner provides valuable data on search volume, competition, and related keywords, allowing you to refine your keyword strategy effectively. Combining these two resources allows you to unearth valuable keywords that will enhance your website's visibility and connect you with the right audience.

Explore Related Searches on Search Engines



At the bottom of a Google search results page, you'll find a section called "People also ask" and "Related searches." These sections can give you ideas to search for keywords and content topics that are closely related to your niche.

Keyword Research and Analysis

Now that you have a list of potential keywords, it's time to dig deeper and conduct thorough keyword research and analysis.

Search Volume and Competition

Keyword research tools provide data on search volume and competition. High search volume keywords indicate a high demand, but they often come with high competition. Balance your keyword selection with a mix of high and low-competition keywords.

Long-Tail Keywords

Long-tail keywords are longer and more specific phrases that typically have lower search volume but can be highly relevant to your target audience. They often convert better because they reflect a more specific intent.

Keyword Intent

Understanding keyword intent is crucial. Keywords can fall into one of these categories:

• Informational: Keywords used to seek information.
• Navigational: Keywords used to find a specific website or page.
• Transactional: Keywords indicating an intent to make a purchase.
• Commercial: Keywords showing an intent to research products or services before making a purchase decision.

Keyword Relevance

Keyword relevance is paramount to the success of your SEO strategy. When choosing keywords, make sure they align closely with your website's content and goals. Incorporating exact match keywords, which precisely match the user's search query, and research keywords that cater to those exploring information before making a decision is key.

Relevant keywords enhance your content's value and user experience, while irrelevant ones can result in a high bounce rate, leaving visitors dissatisfied. Prioritising relevance ensures that your website effectively reaches and engages your target audience.

Organising and Prioritising Keywords

With a list of potential keywords, it's essential to organise and prioritise them effectively.

Create a Keyword Spreadsheet

A spreadsheet is a helpful tool for organising keywords. Create columns for the keyword, search volume, competition, and intent. This will make it easier to compare and prioritise keywords.

Consider User Intent

Group keywords based on user intent. This will help you create content that addresses different stages of the buyer's journey.

Prioritise Keywords



Prioritise keywords based on their relevance to your content, your website's authority, and your ability to compete for them. Start by targeting less competitive keywords before moving on to more competitive ones.

Implementing Keywords on Your Website

Now that you have a well-researched list of keywords, it's time to implement them on your web page and website effectively.

On-Page SEO

Optimise your website's on-page elements for your chosen keywords. This includes optimising title tags, meta descriptions, headers, and content. Ensure that your content provides value to your audience while naturally incorporating your keywords.

Content Creation

Create high-quality, informative, and engaging content around your selected keywords. Each piece of content should focus on a specific target keyword or topic to maximise its SEO potential.

Internal Linking

Use internal links to connect related content within your website. This helps search engines understand the structure of your site and can improve the ranking of interconnected pages.

Monitoring and Adapting Your Keyword Strategy

Keyword research and implementation are ongoing processes. It's crucial to monitor your progress and adapt your strategy as needed.

Track Keyword Rankings

Regularly check how your website ranks for your target keywords. Tools like Google Search Console and rank-tracking software can help you monitor your site search performance.

Analyse Traffic and Conversions

Keep an eye on website traffic and conversion rates. Analyse which keywords are driving the most traffic and conversions and adjust your strategy accordingly.

Stay Updated



Search engine algorithms evolve, and user behaviour changes. Stay updated with industry trends and adapt your keyword strategy to remain competitive.

Find Experts In Search Engine Optimisation Today!

In conclusion, finding the right keywords for your website is fundamental to building a successful online presence. Understanding the importance of keywords, brainstorming ideas, conducting research, and implementing a well-thought-out strategy can improve your website's visibility, attract your target audience, and ultimately achieve your online goals.

Remember that SEO is an ongoing process, so regularly revisit and refine your keyword strategy to stay ahead in the digital landscape. With dedication and effective keyword optimisation, your website can rise to the top of search engine results and thrive in the competitive online world.

Contact Social Media Time today, and we will come up with an SEO strategy to boost your website's ranking to the top of Google!